Now Accepting Pilot Teams
Built for Retail Sales Teams

Don’t just train.
Get Floord.™

Floord™ is an AI-powered sales training platform built on The Conti Effect™: 50 years of proven sales methodology, now available to every rep on your team, every day.

How It Works ↓
50 yrs
Sales Methodology
AI
Powered Roleplay
Real-Time
Manager Visibility

floord /flôrd/ verb
1. To train so consistently that closing becomes second nature.
2. To leave a customer speechless.
“After two weeks on Floord, she absolutely floored them.”

The Problem

Traditional sales training isn’t working.

Onboarding new reps is slow, inconsistent, and built around slide decks and one-off workshops. Managers don’t have time to coach every call. Reps don’t get realistic practice before talking to real customers.

Inconsistent Coaching
Reps get wildly different training depending on who’s available and how busy managers are.
Slow Ramp Times
It takes months before a new rep feels confident enough to perform on the floor.
Outdated Formats
Brochures and slide decks don’t prepare reps for live objections and real customer conversations.
Manager Burnout
Top sellers are pulled off the floor to shadow and train new hires, hurting team performance.
Why we built it

This is why we built Floord™.

Watch the Floord™ sizzle reel: the problem, the solution, and your new secret weapon on the floor.

Watch the Floord sizzle reel
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Watch the sizzle reel
See how Floord works
See How It Works
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The Solution

Meet Floord™, your AI sales pocket coach.

Floord™ turns training into interactive, on-demand practice. Reps roleplay realistic conversations with AI, get immediate feedback based on proven frameworks, and progress through structured skill development.

Practice that feels real. AI customers respond dynamically to every rep. No two sessions are the same.
Feedback reps can actually use. Instant, specific coaching tied to The Conti Effect™ methodology.
Progress managers can see. Full visibility into every rep’s development, in real time.
Habits that compound. Daily streaks, XP, and milestone rewards keep reps coming back.
What Sets Floord Apart

Built on a proven methodology.

The Conti Effect™
+
Machine Learning
=
Measurable Results

Floord™ is the only AI sales training platform built on a specific, named methodology from an industry legend. John Conti spent 50 years mastering the science of selling, and The Conti Effect™ is our unfair advantage that can’t be copied.

JC
John Conti
Co-Founder & Chief Innovation Officer, Floord™
Built for any high-touch retail environment
Sporting Goods✦ Automotive✦ Furniture✦ Jewelry✦ Electronics✦ Powersports✦ Home Goods✦ Apparel✦ Mattress & Sleep✦ Appliances✦ Musical Instruments✦ Outdoor & Recreation✦ Flooring✦ Telecom & Wireless✦ Luxury Goods✦ Fitness Equipment✦ Sporting Goods✦ Automotive✦ Furniture✦ Jewelry✦ Electronics✦ Powersports✦ Home Goods✦ Apparel✦ Mattress & Sleep✦ Appliances✦ Musical Instruments✦ Outdoor & Recreation✦ Flooring✦ Telecom & Wireless✦ Luxury Goods✦ Fitness Equipment✦
Built for Your Brand

Your brand deserves better training.
So did theirs.

Floord branded for Circuit City
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Floord branded for Sears
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Floord branded for Toys R Us
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Floord adapts to fit your brand, not the other way around. Share your logo and colors and we’ll configure the platform to match, so your team trains in an environment that feels like home.

Features

Everything your team
needs to get Floord.™

AI Roleplay Sessions
Reps practice real conversations with an AI customer that responds dynamically: objections, hesitations, and all.
Instant AI Coaching
Immediate, specific feedback tied to The Conti Effect™ framework: not generic tips, but actionable guidance.
Manager Dashboard
Full visibility into every rep’s development. See who’s improving, who needs help, and where to coach next.
Daily Streaks & XP
Gamified daily practice keeps reps engaged: streaks, XP rewards, and milestone celebrations build habits that stick.
Rank Progression
Reps advance through a structured rank system from Cold Caller to Elite Closer, with visible earned milestones.
Customized to Your Store
Floord adapts to your products, your customers, and your industry, so every practice session is directly relevant.

Help us shape the future
of sales training.

We’re onboarding a limited number of pilot teams. If you want faster ramp times, more confident reps, and real visibility into your team’s development. We’d love to talk.

Limited pilot spots available. No commitment required.